Clients

Running Start works with an exciting and diverse group of startups...

CURRENT CLIENTS

Global Wine - Launched and running marketing and business development for this Sausalito startup that provides outsourced wine service for partners, including FOOD & WINE, NapaStyle, The New York Times and Williams-Sonoma (2005-)

TripIt - Launched and running marketing for this exciting Web 2.0 travel social network and mobile service based in San Francisco and started by Hotwire co-founder (2007-)

Meadowcroft Wines - Assisting this winery with its marketing strategy to reach customers online and via a new tasting room, labels include Magito Wines  and Thomas Henry Wines (2008-)

Seghesio - Helping this highly-respected family winery expand their online marketing (2008-)

Italy Luxury Family Hotels - Assisting travel author in promoting her luxury travel guides with expanded business plan and website (2008-)

PREVIOUS CLIENTS

Arrival Communications - Overhauled company's positioning and communications in several months, including website, collateral, sales tools, directmail and radio advertising; Arrival was subsequently acquired by TelePacific (2006)

ALCiS - Ran paid search marketing for this San Jose startup that launched a consumer pain-relief product that is now sold via retail(2006)

Climos - Launched this San Francisco startup that is bringing new carbon-neutral solutions to market; created identity, positioning and launch marketing plans (2007)

Jimmyjane - Ran online marketing for this high-end retailer of candles and adult products; including paid search, email marketing, site optimization, and online affiliate sales (2007)

JobScore - Helped this Web 2.0 recruiting service develop their marketing strategy and website positioning (2008)

Malin+Goetz - Ran search marketing for this provider of high-quality skin-care products based in New York City (2007)

WetFeet - Worked with this small San Francisco recruiting company; helping convert to paid site subscription, optimize search engine marketing, improve email marketing, conduct customer surveys and revise overall positioning; WetFeet was subsequently acquired by Universum (2006)


PREVIOUS WORK EXPERIENCE

Travelocity - Peter Harrison led field marketing and lead generation at a startup called GetThere that resulted in a dominant market share of the online corporate travel market. After GetThere went public and was acquired by Sabre/Travelocity for $750 million, Peter went on to create the adoption consulting group and launch Travelocity Business, before ultimately becoming the VP Marketing at Travelocity's B2B division managing a $5M marketing budget and team of 12. He left Travelocity in 2005 to launch Running Start.

Memco - Peter Harrison joined this Israeli software startup to run marketing shortly after their IPO. He helped re-position the products from a Unix security toolkit to an Internet application security product line called Secured, which helped attract the attention of Platinum and Computer Associates, who acquired Memco to create what is now the CA eTrust product line.

Cheyenne - Peter Harrison led product marketing and rejuvenated the anti-virus and security products at this network back-up software company with aggressive partner marketing and launching new email and firewall products. Cheyenne was acquired by Computer Associates, and built their security products on the Cheyenne product line.

Axon - Peter Harrison ran marketing and sales at this small presentation graphics software startup which sold company-wide licenses to several top management consulting firms worldwide, including establishing Solo as the standard presentation tool at McKinsey & Company.

Accenture - Peter Harrison started his career at Accenture, providing business strategies and enterprise software solutions for clients in the New York City area.
 

Peter Harrison is also a frequent speaker at industry and educational events, and is involved with several Bay Area marketing groups: Catalog and Ecommerce Club Northern California, Silicon Valley CMO Council and NorCal Business Marketing Association.