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Search Marketing
Paid Search Engine Marketing provides startups with instant market visibility along with budget flexibility and tracking ability. In just one month, we'll overhaul or create from scratch a Paid Search campaign, including keywords, bids and text ads. We typically can double traffic results from existing campaigns, and work towards providing clients with a positive return on their Paid Search budget.
Search Marketing Service
Service Description
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Briefing - Meet with client to review business, customers, sales, competitors, current Web traffic, and overall goals.
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Campaign - Review existing search campaign (if applicable) and modify campaign organization, settings and budget allocation based on best practices.
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Keywords - Review existing keywords and keyword popularity. Expand keywords using proven techniques such as phrases and matching criteria.
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Bids - Review existing keyword bids and results. Adjust bidding strategy and specific keyword bids to maximize results.
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Text Ads - Review existing text ads and results. Modify text ads using proven wording, techniques and ad settings.
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Tracking - Help client install appropriate search tracking code on their confirmation pages to accurate track online sales or leads as desired.
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Results - At end of project, client receives a Before/After report and recommendations for ongoing search budget and optimization tools.
Service Terms
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$3,000 one-time fee
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Project is conducted over a 60-day period
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Work is done in client's search account so client can manage campaign after the project
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Client can easily roll-back to their previous search campaign if ever desired
Note that most clients need to allocate a search budget of at least $1,000 per month in order to realize enough traffic to evaluate the results, and typically Google is the best starting point and it provides ample traffic for search budgets up to $10,000 per month. Successful campaigns can be later moved over to Yahoo, MSN, Ask and other search networks.
If you want to learn more about SEM and SEO, please view this Search Marketing Introductory Seminar presented by Peter Harrison in November 2006 at the Catalog & Ecommerce Club Northern California.
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